Just because you�ve got a website doesn�t mean that you�re automatically going to be found by your customers. When you setup your website, just as you did with your offline business setup, you�ll need to promote your website.
Without the right promotion, your website could end up in the internet wasteland with zero return on investment.
To avoid this happening to you, make sure that you follow our tips on how to promote your website.
How to Promote Your Website
Tip 1: It goes without saying that you�ll need to update all your company stationery to include your website URL, this includes your business cards, letterhead and even email signatures. Basically you want to include your URL in any correspondence that is going to reach potential customers.
Tip 2: Create a press release for your new website, highlighting the successes you�ve had offline and how your new website is going to make it easier for customers to find what they�re looking for.
Tip 3: Update your Yellow Pages listing to include your website URL. While most people now use Google to find what they are looking for, the online version of the Yellow Pages is just as relevant now, so update your details regularly.
Tip 4: Make sure your website is properly optimised for your products and services. This is called search engine optimisation (SEO) and can make a big difference in potential customers finding you in a Google search. If you don�t have this already setup, your customers will find it difficult to find you.
Tip 5: Invest in some email marketing campaigns to let your existing customers know that you�re now online. You can build some buzz around the launch of your website and then build loyalty through implementing the right emails.
Tip 6: Offer to write some guest blog posts on similar sites to yours. This is a win-win situation where you�ll get access to new subscribers to your newsletter and the site gets to provide relevant content to it�s existing customers.
Tip 7: Participate in online forums that are relevant to your business. Become known as an expert in your industry by providing helpful and timely information. You can find these online forums by searching on Google. Make sure you include your website URL in your signature.
Tip 8: Write and self-publish a book that meets the needs of your customers or addresses industry issues. This can then be used for lead-generation purposes, allowing you to include direct links back to your website and to your newsletter. It�s a great way to build credibility and authority in your business.
Tip 9: If you have an ecommerce store, make sure that you include a product catalogue when shipping the orders, with a direct link back to the online order form on each page.
Tip 10: Create social media pages wherever your customers are hanging out the most. These sites allow you to link directly back to your website. If you�re selling B2B, then sites like Twitter and Google + are your best option. If your selling B2C, then check out sites like Facebook and Pinterest.
Don�t let your website go to waste. Implement these tips today and watch the traffic to your site begin to increase.
If you need help with SEO, website design or email marketing, Alinga can help. Get in touch with us today to find out how we can help increase your website conversions.
