If you�re looking to build your brand and increase customer loyalty, then you need to focus on your ecommerce store. Recent studies have shown that online customers are extremely loyal, so it makes sense to increase your online strategies.
It can seem overwhelming when you look at the amount of information available around ecommerce and marketing, which is why we�re providing you with some of the best strategies around.
5 ecommerce strategy tips for improving conversions
#1: Focus on the User
If you�ve set up a great ecommerce site utilising a platform like Magento, you�re literally guaranteed to have a user-oriented online store.
If you haven�t, then you need to focus on upgrading your site to ensure that it is user-oriented. This means that when a potential customer lands on your site, they can find what they are looking for with ease, products are priced appropriately and the experience is personalised to them.
#2: Responsive Design
If you want to ensure that your customers can access your products or service no matter where they are, then you need to ensure that your ecommerce site is set up to handle visitors from mobile devices as well as desktops.
Responsive design provides your website with the ability to adapt to the device it�s being viewed from, meaning that the customer experience is the same, no matter what device they are on. Remove the barrier for mobile users and you�ll see an increase in online conversions.
#3: Get Customer Feedback
Encourage customer loyalty more by seeking continual customer feedback. Run new ideas, new products past your existing customers to ensure that you�re not missing the mark.
After all, you�re not building a product for you; you�re building it for them. It is not a case of �build it and they will come��
Customer feedback will help your ecommerce business to evolve and perfect your offering in a way that you would never be able to do on your own.
#4: Use Social Media
Social media is a great way to engage with existing customers and is also a great way to find new customers, but it can also be a massive time suck.
The best online strategy for using social media effectively is determining where your customers are hanging out the most, and being present on that platform. Choose no more than two social media channels and do them well.
#5: Reward Customers
Provide incentives to your repeat customers in the way of special promotions, ongoing discounts, referral bonuses or VIP loyalty programs.
By providing extras to your repeat customers, you encourage them to continue being repeat customers and you also encourage them to let other�s know how awesome your online store is.
Gather testimonials from these repeat customers by offering a reward of some kind, like a gift card for a local caf� (Starbucks or Gloria Jeans).
Implement one or all of the above strategies and your ecommerce store will go on to be as successful as your offline store.
Need help with a responsive web design or want to chat more about the Magento platform? Get in touch with us today to find out more!
