Magento is one of the fastest-growing eCommerce platforms globally. More than 240 000 merchants put their trust in Magento’s eCommerce software to power their online sales.
Our website designers here at Alinga are Magento experts who create cutting-edge eCommerce solutions for clients across South East Queensland.
Creating a successful eCommerce site is not just about making it look good. It has to be structured properly to effectively sell your products.
That means creating a great customer experience from the moment they enter your website to the point at which they are 100% satisfied with the delivered product.
Top 5 Tips to Create an Effective Magento Website
1. Choose the Right Theme for your eCommerce Website.
Determine what kind of information you need to provide to your clients to assist in their buying decisions and then choose your theme accordingly. Products with specifications or comparison tables will require a different theme to those reliant on descriptions to inform customers.
2. Getting the Most From Your Chosen Theme.
Customise your theme to reflect your brand. In-depth knowledge of your chosen theme will provide freedom and flexibility to optimise design and functionality. For example, image-heavy themes take more effort to change than those that rely mainly on CSS. This can have a large impact on your design and maintenance budgets. Have your designer investigate the theme and provide estimates before you make key decisions.
3. Design an Effective Information Hierarchy.
Understand your customers and present the information they require in the most convenient way possible. Ensure they are able to engage with your products at all times and find out more if they want. Access to reviews, brochures, newsletters, and important policies will put your customers at ease. Important details, such as key contact information, should be in the header or footer of every page.
4. Implement Outstanding Navigation.
Ensure navigation around your eCommerce site is easy to use and customers can find what they are looking for quickly and easily. Implement breadcrumbs so that customers know where they are and how to move to other pages at all times. A pleasant browsing experience will keep your customers on your site longer.
5. Incorporate Great Images.
Present your products in the best possible light by using professional images that accurately present their best features. Low quality or generic photos give a poor impression of what�s on offer.
As experts in designing websites and eCommerce portals, we implement all these tips and more to optimise the design and functionality of your Magento website.
Check out our full range of services and receive a free quote today. A Magento consultant will be in touch within 24 hours to answer your query. If you would rather contact us by phone, call us on 0418 693 764 right now.
