Marketing is a strategy for creating, communicating and exchanging benefactions that have value for clients and society at large. The product can be of service, or an idea that provides value to a particular person that provides barter that is mostly in a form of money, it could be of donation of time and effort or a distinct performance.
Nowadays, due to company competitors� different strategy on how to advertise their businesses, mostly businessmen prefer on reaching clients directly to their e-mail addresses in order to give them thorough information on what the product is all about in a cheaper and affordable kind of way. With our fast and growing technology, Internet is now becoming the most advantageous vehicle in the marketing world today, and via e-mail, you can now advertise your own business directly to your client.
Email marketing is a very powerful channel
in targeting your clients which is easy, affordable and effective online marketing tactic that lets your company build relationship especially with your customers, members and prospects through personalized relevant email communications. By sending customized and personalized directly to your client email list, you will increase you sales and improve your return on investment thru the new advertising strategy which is the email marketing. With the latest technology, it allows us to personalize and include relevant content with the right message and send it to the right person at the right time which encourages relationships based on value and trust.
In email marketing, there are different email structures with different targets and benefits. I can name six classes of marketing email style. The first is the email newsletter where you can create a habit by receiving it daily or weekly basis. Another type is the email digest where it summarizes the highlights or the most popular pieces of content that new readers will tend to cruise to because it�s easier than the newsletter. This type of email marketing contains only one offer which is called the dedicated emails or also known as the stand-alone emails. It helps you set up the context to introduce the main call-to-action which gives your clients much more impact in just a single main message. Lead nurturing is another email marketing type which introduces a tightly connected series of emails with a compatible purpose and full of beneficial content. Another type is the sponsorship emails in which you can define the segment of your email you want to reach specifically in terms of target audience, number of employees, geographic location, their interests and challenges. The last type which is the transactional emails, are email messages that is sent to one person as a result of an action triggered by the user. These are automated notifications such as welcome emails, shipping notices order confirmations or purchase receipts thus helps increase business revenue and brand recognition of a specific advertisement.
In conclusion, every multinational corporation to small businesses can use these high technological marketing strategies especially for savvy marketers if you want to build loyalty and trust with your clients while boosting your response ratio and so with driving your sales, to take your business to the next level and that includes your competitor.
Alinga have extensive experience working with the Magento ecommerce system, with an in-depth understanding in the development of both open source and commercially based web solutions. Whether it�s redesigning the front-end, or developing a robust tailored web solution, we can help.
Judge for yourself, check out our website portfolio or contact us directly for more information on how we can help you deliver successful results online.
