5 common but flawed social media marketing assumptions

The importance of social media marketing for our Gold Coast web design clients has grown significantly in recent years.

While social media was often shrugged off by many in the industry as a passing fad, its effectiveness in driving traffic has made it a vital part of online marketing strategies that we implement in all of our client’s Gold Coast website design assignments.

A large number of businesses still don’t have a good grasp of how to use social media effectively and make wrong assumptions that can limit or prevent the benefits that can be achieved for their business.

Here are the five most common flawed assumptions we hear often at Alinga Web Design that may be keeping your business from growing when implementing social media.

1. Social media is a waste of time and effort: Millions of people around the world use social media to connect and communicate with each other. Having a presence in a social media channel gives businesses the opportunity to tap into a huge amount of potential customers who will be talking and sharing views about your products online.
2. Small firms can�t possibly benefit from social media: One of the biggest benefits of social media is that is it largely made up of many communities of people that have something in common with each other. Being actively involved in a social media platform can expose you to several communities that are interested in your products and services and therefore are more likely to become your customers.
3. Social media marketing is too difficult and time-consuming: While developing an online presence in social media usually does entail a longer term view, the benefits gained from it can potentially more than offset the effort invested. But good things take time to develop and that is the approach businesses should adopt as it is a lot easier than most would think. A simple Facebook page setup is the first step to get started. Before you know it, your customers will be engaging with you and helping you develop your social media presence with far less time and effort than you originally thought.

At Alinga Web Design, we have earned a reputation for providing the highest quality Gold Coast website design service to our clients. Contact us today for a free consultation on how we can implement effective social media strategies and our other popular products and services to add revenue to your bottom line.