Tapping the latest marketing avenue, creating the perfect mobile app for your business.
Yes, you now have the website, the emails and you have already established a small or medium-sized business, and now you have heard of consumers using a mobile or web app. You’re thinking of something that’s both simple and ambitious, and you are probably looking around for a bit of help.
You are thinking of developing your own Apps, and the dilemma is: do you use one of the many do-it-yourself tools that you see in the internet, or do you call in a professional application developer? If you decide that you need a developer to work with you, would you hire a freelancer or do you contact an application development agency? And if ever you have made a decision, do you need to hire your own full-time, part-time or in-house developer to work on your website and applications?
Here is a quick overview of getting your web work done for your business, as always, consider the budget that you allocate for it in mind. Decide if a mobile or social application is going to be a big part of your marketing strategy, you might want to go for the best developers in the market. Development managers and agencies can help you with a wide range of application related tasks, from finding out what it is that you want your application to do, to measuring and forecast results.
Of course, prices would vary according to the quality of work and range of services that you will be offered. The payment scheme schedule may also vary between agencies or contact an individual developer, some charge a subscription fee, others charge a one-time flat rate per app and there would be others that would willingly customize a quote based on your specifications. The type and number of platforms supported (including iPhone, Android and BlackBerry) will also vary.
Before you start looking around for a developer, decide and clearly state what you want and what you’re willing to give for what you want to be developed for your business. You need to have a specific expectation of in-office or at-home working hours and specific skill sets your new employee should have or service provider, from languages and platforms to design and abilities. You also need to be sure that you are offering fair benefits and salary. This research phase should take a significant amount of time, but the more careful planning you do at the beginning, the less time you’ll spend in a fruitless search to fill a vague or impossible job description.
When you’re ready to hire, you can start by looking around the aforementioned job boards, many or most of which have sections for both freelance and full- or part-time work. You should also check on recommended candidates from your local social sphere of acquaintances. You could even call a tech recruiter, but many of these agencies turn up less-than-stellar results, so better check first on the contacts and feedbacks that they have undertaken prior to hiring them. It’s not just tech companies that are on the lookout for mobile development talent. Today, almost all kinds of product and service companies are working on having to come out with apps, just as, a short while ago, they were working to establish a strong presence on social networking sites and today almost everyone is competing to come up with a good, user-friendly and helpful mobile application to give to the market of consumers which would assure you that they would become part of your own products� consumer market.
