The e-commerce sector is booming, and Shopify has become a go-to platform for businesses aiming to drive growth. Email marketing contributes significantly to this success, accounting for around 27% of e-commerce revenue. However, the key difference between successful and unsuccessful email marketing campaigns lies in leveraging data to drive automation effectively.
Shopify provides robust tools to collect customer data and run data-driven campaigns, empowering businesses to grow through strategic email marketing efforts.
Nurture & Keep Master Email List Updated
The first step in email automation is building and maintaining an updated email list. Collecting accurate and comprehensive data is crucial for targeted campaigns. The right data makes it easier to send personalised offers and promotions.
Here are some popular ways to grow your email subscriber list:
- Time-Based Pop-Ups
- Content-Based Pop-Ups
- Scroll-Based Pop-Ups
- Exit Intent Pop-Ups
- Opening Offer Pop-Ups
Other methods include embedding sign-up forms on your Shopify site, integrating forms on social media platforms like Facebook, and using fly-out forms that appear after a set delay. Combining these techniques ensures higher subscription rates.
Email Deliverability
Ensuring your emails reach the inbox is critical. Here are four tips to improve deliverability:
- Use engagement data to track user actions and refine your email campaigns.
- Segment your email list to tailor campaigns and boost revenue.
- Adopt double opt-in methods to confirm email addresses and grow a clean, engaged list.
- Compose emails with at least 500 words, including company details and legal disclaimers, to avoid spam filters.
Email Marketing Strategies
Email campaigns are vital for engaging with your audience. They enable you to share promotions, deals, and updates about your Shopify store effectively.
Segmentation is key to email automation. Using behavioural data like average order value, purchase frequency, and shopping habits helps create targeted campaigns. Tracking engagement metrics ensures your emails resonate with subscribers, increasing the number of active and engaged contacts.
Autoresponders
Autoresponders are a cornerstone of email automation. These pre-set emails enhance relationships with subscribers and customers over time.
Here are four essential autoresponders for Shopify email marketing:
- Welcome Series
- Abandoned Cart Emails
- Win-Back Campaigns
- Browse Abandonment Emails
Testing and iterating on your email marketing strategies are essential for optimising performance. A well-executed strategy ensures your email automation tools deliver tangible results.
At Alinga, we specialise in creating tailored Shopify solutions, including optimised email marketing campaigns that help businesses grow. As Australia’s trusted eCommerce experts, we’re here to help your store thrive.
