Your work doesn’t end when customers land on your online store. There are still ways to up your conversion game. Here are three steps to create opportunities for higher conversion rates:
Copywriting
If you’re not working with a Brisbane agency specializing in Shopify ecommerce, chances are you’re tackling copywriting on your own.
Think of copywriting like this: Your job is to hook your customer with the product name or title and keep them engaged enough to read through the description, all the way to hitting that purchase button.
Sure, your product might be a brown leather purse, but consider who’s buying it and what they want to express while using it. Tailor your product descriptions accordingly. Is it a vintage-inspired boho purse? Is a sleek design perfect for the office? Or maybe it’s the “indestructible” bag that’s a lifesaver for busy mums.
These are three different shoppers with different needs who all want to see themselves in your product. Good copywriting delivers exactly that.
Email Marketing
Your Shopify online store offers plenty of SEO opportunities, but what’s driving traffic to your site? Do you have an email campaign in place? Consider this: $1 spent on email marketing can translate to $40 in sales.
There’s a psychology behind building an email list that your customers want to join and actually read, leading to conversions. Be that pleasant surprise in their inbox that they can’t wait to open.
When crafting an email campaign, think about your own email habits and what promotions catch your eye. Then collaborate with your Brisbane Shopify developers to target your customers in a similar way, tapping into their expertise for that extra edge.
Guest Expert
Whatever you’re selling—whether it’s fashion, consulting, or a rare replacement for an outdated electronic device—you’re an expert in your field.
Spread the word to potential customers that you’re the go-to choice in various ways. Reach out to blogs in your niche and offer to do a guest post. You don’t need to know all the ins and outs of guest posting etiquette.
Visit Alinga Shopify eCommerce to explore solutions to your conversion questions. Get in touch with us today; we’re here to answer any queries.
At Alinga eCommerce, we’re committed to helping businesses like yours thrive in the digital landscape. As Shopify specialists, we offer tailored solutions to boost your conversion rates and drive success. Contact us today to unlock the full potential of your online store.
