A visually appealing website is essential, but redesigning your Shopify eCommerce store to keep up with the latest trends can sometimes lead to unexpected changes in traffic. While a refresh can enhance user experience, boost conversions, and drive more sales, many store owners notice a drop in traffic post-redesign.
While short-term fluctuations are normal, a long-lasting traffic decline can impact your business growth. Below, we explore common reasons why this happens and how you can fix it effectively.
1️ Redirects – Ensure Proper Implementation
When redesigning your Shopify store, it’s crucial to set up proper 301 redirects if your URLs change. If redirects aren’t handled correctly, search engines won’t recognise the new pages, resulting in lost rankings and traffic.
Solution:
Always map old URLs to their new counterparts using 301 redirects. This ensures that visitors and search engines land on the right pages, preventing unnecessary traffic loss.
2️ Site Structure – Maintain Consistency
Your website’s structure plays a crucial role in how Google indexes your site. If you’ve significantly altered your Shopify store’s navigation, product categories, or internal linking, Google may struggle to reindex your pages.
Solution:
✅ Submit an updated XML sitemap to Google Search Console for faster reindexing.
✅ Check internal links—ensure they don’t point to outdated URLs.
✅ Keep the site structure intuitive and SEO-friendly to maintain rankings.
3️ Content Changes – Keep SEO Best Practices in Mind
If your website redesign included an entirely new copy, make sure it still aligns with your target keywords. Google ranks your site based on its content relevance, so if your refreshed Shopify store no longer reflects the original SEO-optimised content, rankings can drop.
Solution:
Work with an SEO expert to optimise your content and incorporate target keywords naturally, ensuring Shopify SEO best practices are followed.
Get Back on Track with Shopify Experts
Experiencing a traffic drop after redesigning your Shopify store? Alinga can help! As Shopify & eCommerce specialists, we offer expert guidance to optimise your store, recover lost rankings, and boost conversions.
Contact Alinga today for expert Shopify eCommerce solutions in Australia!
