With over 29 years of providing the highest quality and best-looking hats in the country, The Hat Store has established its reputation as one of Australia’s leading hat retailers. With the competition at all-time highs between Brisbane eCommerce websites, they knew that re-energising their online marketing efforts was crucial to remaining relevant.
Seizing the opportunity to help redesign their Shopify online store and showcase their skills, Alinga eCommerce threw their hat in the ring with the kind of confidence only 10+ years of experience and technical training can provide.
Known as a world-class Brisbane agency specialising in Shopify ecommerce, Alinga eCommerce websites are among the finest and most effective in the industry. Their recent work on The Hat Store’s Brisbane Shopify store was certainly no exception.
The Hat Store
The Hat Store features thousands of different styles of great hats and caps designed by popular brand names including Akubra, Avenel, Christin Headwear, Scala and many, many more. The product selection is incredibly diverse, offering something for men, women, and children.
Banners and promotions
Alinga eCommerce quickly got to work on revamping its marketing promotions, using banners to help engage visitors and convert them into customers. Their strategic placement of banner ads and promotions on the website was done in a quick and easy-to-understand manner.
In addition, Alinga’s ability to analyze website visits and customer behaviour was key to maximising the effectiveness of each campaign.
Multi-channel marketing
One of the main goals that The Hat Store wanted to achieve was to provide their online customers with a great and cohesive experience on their Brisbane eCommerce websites across multiple channels of marketing.
As experts in managing online marketing campaigns for small and large businesses, Alinga eCommerce had some great ‘hat tricks’ to help promote their Shopify online store and boost online sales.
Taking advantage of The Hat Store’s picture-rich product catalog, Alinga saw the perfect opportunity to include social media links such as “Follow” buttons for Facebook and “Pin It” buttons for Pinterest on each image.
The social media integration helped the retailer increase their brand exposure to a much wider audience and their engagement with their customers.
Customers, on the other hand, enjoyed the enhanced interactivity of the website by being able to share their fashion tastes with their friends and family via their own social media channels.
eBay store
Taking the multi-channel marketing strategy a step further, Alinga expanded The Hat Store’s product offering onto the eBay shopping platform to significantly increase their potential audience reach.
The client’s Shopify online store now offers customized themes, great stock management, automated shipping labels, and more.
Their Shopify online store was seamlessly integrated with the eBay platform and has the backing of Alinga’s certified Shopify development team, offering assistance and excellent customer service as needed.
Whether you’re looking to redevelop your existing site or are looking for a new platform for your new online business, Alinga eCommerce can help you with your needs. To find out more, request your free quote today.
