When looking for new and unique ways to grow your Shopify store’s sales, there are certain overlooked techniques that, when used strategically, can be highly effective. Whether you’re running a small online shop or a large-scale eCommerce business, these methods can help drive traffic, boost conversions, and increase revenue.
Building traffic is a challenging and time-consuming task, but by focusing on the right strategies, you can enhance your Shopify store’s growth. Here are some powerful yet underutilised techniques to increase your eCommerce sales.
1️ Own a Value-Driven Blog
Many business owners underestimate the power of blogging for eCommerce sales. However, a blog is one of the best tools for customer engagement, brand awareness, and long-term conversions.
A well-maintained Shopify blog can:
✅ Strengthen SEO by targeting relevant keywords
✅ Establish authority and build trust with your audience
✅ Drive organic traffic from Google and social media
Content marketing remains one of the most effective digital marketing strategies, and a blog is an essential part of that success. Quality content backed by a well-planned SEO strategy can bring valuable, long-term results.
2️ Leverage Video Marketing
Video marketing is a highly effective yet often underutilised content marketing strategy. Visual content helps potential buyers understand your products and services better, making them more likely to purchase.
A well-structured Shopify video marketing strategy can:
✓ Showcase product details and real-life applications
✓ Enhance engagement and time spent on-site
✓ Improve conversion rates by providing interactive product insights
Pro tip: Integrate product demo videos on your Shopify product pages and social media platforms to enhance engagement.
3️ Use the Right eCommerce Tools & Apps
Don’t just focus on selling products—leveraging the right Shopify apps and tools can significantly improve the customer experience and boost sales.
Some useful Shopify tools & apps include:
✓ Abandoned cart recovery apps – Reduce cart abandonment and recover lost sales
✓ Mobile-optimised checkout tools – Ensure a seamless shopping experience
✓ Live chat & customer support tools – Enhance customer engagement and satisfaction
By using the right Shopify apps, you can streamline operations, improve user experience, and ultimately increase sales and conversions.
Ready to Scale Your Shopify Store?
Looking for more strategies to grow your Shopify business? Alinga is here to help! As Shopify & eCommerce specialists, we provide expert solutions to optimise your store, boost conversions, and increase sales.
Contact Alinga today and take your Shopify store to the next level!
