Naudic – Revolutionising Fashion Retail with a Blended B2B and B2C Platform

One such success story is the transformation of naudic.com/, an online retail store based in Byron Bay, onto the Shopify platform. Through collaboration with Alinga, a trusted Shopify Plus partner, Brookfarm successfully rolled out a blended B2B/B2C store, revolutionising its digital storefront and paving the way for enhanced customer experiences.

In recent years, there has been a significant uptick in the mass adoption of B2B and wholesale ordering portals. Businesses recognize the importance of catering to both retail and wholesale customers seamlessly, offering tailored experiences that streamline the purchasing process. With Alinga's expertise, Naudic embraced this trend, leveraging Shopify to deliver tailored retail and wholesale solutions.

We designed a single storefront that seamlessly serves both B2B and B2C customers, ensuring a unified shopping experience. To enhance efficiency for wholesale clients, we enabled quick bulk ordering functionality, streamlining high-volume transactions. Additionally, we implemented tiered pricing and exclusive discounts for B2B clients, offering tailored pricing solutions to meet their specific business needs.

The bulk ordering features reduced the time it took for wholesale customers to place orders, resulting in a 25% faster order processing. This streamlined platform also encouraged larger, more frequent orders from B2B clients, leading to a 20% increase in wholesale revenue. Both retail and wholesale customers praised the intuitive, user-friendly experience, contributing to improved customer satisfaction.

Alinga specializes in Shopify Plus solutions tailored for B2B businesses, helping brands streamline operations, enhance customer satisfaction, and drive sustainable growth. With a proven track record in wholesale e-commerce transformations, Alinga offers expert guidance to businesses looking to optimize their digital storefronts.Want to streamline your B2B and B2C operations? Book a FREE consultation with Alinga to discover how Shopify Plus can help unlock new revenue streams and reduce admin time. Let’s build your future today!

Thinking about creating a Wholesale (B2B) and Retail (B2C) blended store? Explore our case studies to see how businesses have successfully integrated both models, optimizing pricing, inventory, and order management. Learn from real-world examples of tailored solutions that drive efficiency, scalability, and long-term success in a competitive eCommerce landscape.

As an official partner with Shopify, through the Shopify Plus B2B eCommerce features, Alinga can offer seamless integration where we can create a customisable and branded wholesale storefront, set up customer-specific pricing, manage complex orders and workflows, and also create blended B2B & B2C stores for a seamless experience. The solution also provides advanced reporting and analytics tools to gain valuable insights into customer behaviour and optimise business strategies. With Alinga, you can elevate your B2B operations and unlock new opportunities.