You probably already know how important it is to have a site that is mobile-friendly. That’s why you need an eCommerce developer who understands how Google’s latest updates can have a negative impact on your company’s rankings if you’re not using the latest standards in responsive design. Or how more people are now searching using a mobile device than there are using a desktop computer.
Here are a few mistakes to avoid when developing your Gold Coast eCommerce store.
1) Not understanding the intent of mobile users
When customers visit your website using a mobile device they’re not necessarily looking to use the site for the same things as they would when accessing the full site from a desktop.
Mobile sites are meant for quick access. Customers want to get on their device place an order and get on with their day. Or maybe they just need some quick information such as store hours or an address and they only have a few moments on the train to find it.
2) Tiny links
Nobody likes to try and click on a link only to have a different link open up. This is what happens when your links are displayed too small. Even with small fingers, this can be an issue, but with larger fingers it can be infuriating as you try again and again to keep clicking the wrong link.
When this happens your customers will move on to another company whose eCommerce developers had the foresight to make sure the text and links are large enough to be usable.
3) Long forms
Similar to tiny links, long forms can be just as frustrating. It is difficult enough to type in your payment information, but when you’re required to fill out a long-form it is too much.
This is why it is important to have guest payment options and drop-down form options that make it as simple as possible to get through the checkout option.
4) Slow load times
As mentioned in the first step users want to get in and get out. They don’t want to wait for pages and images to slowly load or convert to a mobile format.
The average person will leave a site if it takes 3-4 seconds to load. That means your eCommerce site will need to be lightning-fast if you want to get them to your checkout page and earn their loyalty and their sales.
For the best in eCommerce development contact Alinga. They can get you set up with Magento eCommerce the fastest growing eCommerce platform on the market and it makes it super easy to ensure your site is mobile friendly.
