The popularity of ecommerce sites has exploded over the past few years. More and more, businesses are realising the benefits of having an online component of their business, and some are even operating in an entirely online environment. It is hard to ignore how much this market is growing, and is changing the way that we think about the entire purchasing process.
As a result of this expansion, the number of ecommerce stores is growing constantly, at an ever increasing rate. Therefore, the concept of differentiating yourself from your competitors has become very important in order to succeed in this environment.
As a part of this strategy, businesses should consider integrating certain functionalities into their ecommerce sites in order to improve customer experience, enhance engagement, and increase sales.
Here are some of the top ecommerce integrations that you should consider for your site.
Best eCommerce Integrations
- Live chat. This is becoming a very common feature found on a lot of websites, and not just ecommerce sites. These services allow potential customers to interact with your customer support team instantly, providing them with the information they need without having to wait for an email response and avoiding the need for a phone call altogether. Besides the obvious customer engagement benefits, these services often allow advanced analytics and the saving of time consuming conversations, which facilitates improvements in customer support.
- Help desks. As is the same with a brick and mortar business, customer service is integral to the success of an eCommerce site. One way to manage this is through the use of help desks. They allow customers to submit queries or issues and allows the business to respond to them, often in a dashboard format.
- List building. This is the process by which sites build a list of email addresses of subscribers that have opted in to receive communication from your business on a regular basis. These lists are a fantastic marketing tool as it gives you an audience that is already interested in your products or services. By integrating this into your site it gives you the ability to easily build this list, which can quickly become your number one marketing asset.
- Digital product distribution. If you’re in the business of developing digital products, you�ll need to have a system to distribute your products to your customers. There a number of options available, allowing you to automate the process, instead of having to do it all manually.
For a great eCommerce website and online marketing solution, head over to Alinga Web Design and check out our portfolio. Like what you see? Contact us and one of our friendly staff will be more than happy to help you.
