Magento is one of the most powerful ecommerce platforms currently available. It is used in a wide variety of businesses, and can easily be used �out of the box� due to its extensive features and high usability. The Community version of the platform is free and is suitable for a large number of businesses looking for an ecommerce solution.
However the full extent of Magento�s capabilities is best explored through the use of extensions. These extensions will improve the functionality and overall performance of your store, leading to time savings and an improved experience for your customers.
Here are three of the best Magento extensions available to help you in boosting the effectiveness of your ecommerce store.
Best Magento Exentsions
1. Search Engine Optimisation (SEO)
As with most websites, search engine optimisation is one of the highest priorities. In fact for an ecommerce store, other than the products you are selling, it might be the most important aspect. Search engine optimisation involves setting up the right structure on your page to ensure that it ranks highly in the results of search engines such as Google, Bing and Yahoo, for the keywords that you are targeting. There are a number of SEO extensions available
2. One Step Checkout
It is essential for any ecommerce store to implement whatever steps necessary to improve the conversion rate for customers visiting the store. This is the measure of how well the store converts customers visiting the site into actual paying customers. Magento has a standard checkout system in place that is very simple and can be very effective. However this can be improved with the inclusion of a one step checkout process using an extension. This provides all the information on the one page, and has been shown to reduce the level of cart abandonment and increase conversion significantly.
3. Search Functionality
Providing customers with an easy to use and reliable search function is very important for an ecommerce store to run well. This makes it a simple process of customers to search your product listing and find what they are looking for. By ensuring that this search function is operating well you can significantly improve the conversion rates of customers. The standard search function in Magento is fairly basic, but does work okay. This can definitely be improved by using any number of search extensions available.
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