Current trends in marketing automation

According to the International Data Corporation, a premier global provider of market intelligence, the market for marketing automation is predicted to grow to $4.8 billion in 2015 up from $3.2 billion back in 2010.

As marketing continues to become more technology driven, at Alinga Web Design we help our clients grow their businesses by implementing powerful strategies, like marketing automation, as part of our Gold Coast web design and online marketing services.

The importance of marketing automation

Marketing automation can bring a lot of benefits to your business. For one, it will allow you to increase your target audience without requiring the hiring of additional employees. In addition, implementing marketing automation in your Gold Coast website will allow you to manage various aspects of your online marketing campaign from a centralised control panel.

Benefits of marketing automation

Our Gold Coast web design team can help your business build credibility and when complemented with permission-based e-mail marketing, you can also help build loyalty and increase sales. With an automated marketing system, your customers can get relevant content at a frequency of their choosing.

Here are 3 ways marketing automation can help your business:

1. Increases percentage of marketing-generated sales pipeline
2. Increases productivity of sales reps
3. Increases revenue

Current marketing automation trends

• Predictive marketing: By using machine-based learning and predictive models, businesses, especially medium-large enterprises, are able to more efficiently analyse customer data and marketing lists to then be able to segment and targets prospects which are more likely to convert.
• Increased personalisation: As marketing automation expands into the various stages of a customer�s buying cycle it’s also leading to increased personalisation. This will allow marketers to more accurately predict conversion and engage more with clients.
• Increased use of social media: Automated marketing is allowing marketers to be very successful in engaging with customers on social media platforms in real-time. Unlike traditional e-mail marketing, the marketing material is short, more concise, and much more responsive to current industry trends.

Marketing automation is a powerful tool that will enable your business to improve your lead acquisition process and increase sales. Using the powerful data obtained through marketing automation, your business will be well-equipped to grow much faster.

Contact Alinga Web Design to find out more information on how automated marketing can help your business. As the Gold Coast�s premier team of web designers, we share a passion to perform and to help our clients grow their business with the latest research and technology in the web design and online marketing worlds.