From being a want, mobile phones have now become a need. For businesses too.
The answer, in a nutshell, is as simple as this: the world is clearly going mobile, and more so each and every day, with literally millions of new Smartphone activations daily. A sizeable portion of your potential market has already gone mobile, and this portion is growing by leaps and bounds on a daily basis, Already over 85% of small business owners in America have Smartphones; and the overall penetration is in excess of 100% that means that there are now more Smartphones and Tablets in active use than there are people!
Marketing means, ensuring your products and services are right in front of your target market. A couple of decades ago, marketing involved little else than loading your products onto a cart and then taking them to market; and the first ones to get to the market would get the main share of the sales. Various technologies have come into come into the forefront since then, each to be replaced by the next development in technology. Over the last couple of years, websites grew into being the top marketing vehicle, or cart of the modern era. And it’s relevant to take note that, just as a cart doesn’t pull itself to the market; a website also needs to be pulled into the forefront of its markets awareness by what became known as Search Engine Optimization. Without a suitable professional level of SEO, a website is like a cart being pulled by a lame horse so that by the time it shows up in the market, most of the potential buyers there have already selected their vendors and left.
Mobile website optimisation
Over the last 5 years, the communications industry has been developing Mobile phones as the new market-place. HTML5 has become the I.T. industry standard for website building, because it allows full integration with Mobile. Windows 8 has come out, and has set a new revolution on how we engage with the internet, it is literally a mobile platform designed to transition computer users to the world of mobile. Websites are clearly still a major factor in modern marketing yet they are no longer the most dominant factor. But not only are 6 times as many searches being conducted via Mobile Apps than on computers, but the intrinsic nature of Mobile is such that when people are searching via Mobile phones, they have 9 times more intent to buy than those who are searching via websites, which are much more conducive than Mobile to casual window-shopping.
Todays market has gone Mobile and your access to it is your own Mobile App. Contact us today to have all your questions answered about this new world, and how you can best position your own business to maximize your potential in it. The mobile application market is one of the most booming areas of technological growth over the last five years, as a matter of fact; it is one of the fastest growing industries EVER! As a result companies are increasingly turning towards mobile applications to help communicate their message to clients. Mobile applications are no longer just for games and entertainment. Billions are being invested into mobile apps for the productivity value they bring as well. Mobile apps have become such a foundation of our society that they are used 6 and half times more than websites. The average will now look at their phone over 50 times in one day. Over 500,000 android devices are activated every day.
Search Engine Optimisation
Now that you know you need to be mobile another issue is being found. The process can be called App Discovery a variation of SEO (Search Engine Optimisation). There are very few companies that know how to do mobile app discovery as it a complicated process with many factors such as what people are searching and where that may decide very heavily how you position your mobile app. A mobile app can bring in a lot of business for someone, but, people need to be able to find it. You can have the greatest mobile app in the world however if no one can find it even when searching for it by name then until you find a way to open the doors no one will ever really see it.
