The E-commerce store needs more than just products and services on their website to turn their visitors into potential customers. The role of E-commerce web design is to give seamless navigating and checkout experience to the buyers and only then there will be any higher possibility of sales conversion. Product page optimisation is one of the key elements that drive customer’s interest towards completion of the purchase.
While store owners might be drooling over the checkout process, an optimized product page will increase the probability of customer reaching the checkout process. A product page intends to justify the worthiness of the product he or she has chosen to view. Explaining all the functionalities of the product and the listing the needs of the customer will keep them more engaging on the website. Let’s take a look at 9 strategies that will help decode the growth of your website.
Visibility of call-to-action (CTA)
There is no need to be overdressed while creating a call-to-action button, a simple “Add to cart†or “Buy Now†button makes it look simple and realistic. This button is the most important part of the page and so the design should be such which is clearly visible on the page. It should not be cluttered with any distractions and positioned at a neat and easily accessible area.
Live chat support
Having the liberty to ask questions about the product right away attracts the customer’s interest towards buying. Thus, live chat support is a medium which bridges the time gap between the customer care executive and customer. This leads to making your site trustworthy and gets you a huge amount of conversion when the traffic rate is high.
Reviews and Testimonials
Reviews help in creating a better image of the product, positive reviews show that people who have bought the product were satisfied with the quality and service of your web store. Over 95% of shoppers have the tendency to rely on product reviews to make a sound purchasing decision.
Notification For Restocking
Never leave your product page by saying out of stock, instead always consider letting the customer leave their contact information in order to get notified about the restocking of the product.
The right length of Product information
Make sure that the details of the product are so short that it cannot convey its capabilities and too long for the customer to read. Right information displayed in right order drags the customer’s engagement towards the product.
Social Proof
Having a proof of trustworthiness from any other social platforms increases the reliability of the product. Thus, if there are such products on your website, a social badge should be added to catch customer’s attention.
Product Photography
Highlight the key elements of the product in your photography so that the customers can have a closer look over the important elements.
Understand customer’s needs
Know exactly what will be the right content to be displayed on the product page and which are those certain elements of each product which more attention than other content. Displaying the right kind of information is the key to gain customers interest.
Upsell and Cross-sell
The Gold coast e-commerce website not only needs a good product but along with it adding similar product suggestions or items complimenting the selected product might help you drive the sales towards those products. Display the items in such a way that the page is not overcrowded.
At last, the fact is known that if we deliver the right use of the product to the customer than conversion rate is sure to increase with the help of product page optimisation.
