Introducing Snapchat for Your Shopify Store
What is “Snapchat”?
Snapchat is a mobile app that took its first steps at Stanford University in 2011, crafted by a team of innovative minds. At its core, Snapchat allows you to share fleeting moments through photos and videos. However, these shared files have a unique twist – they self-destruct after a predetermined time.
Once your friends or followers view the photo or video, it vanishes into the digital ether, never to be seen again. The duration of these ephemeral files can vary. By default, a video lasts a mere ten seconds before evaporating from existence, while Snapchat “stories” linger for up to 24 hours after a user opens them.
Snapchat’s popularity has soared over the years, making it a powerful tool for marketing when harnessed effectively. Our team specializes in Shopify and can help you create an online store seamlessly integrated with Snapchat marketing strategies.
Harnessing Snapchat for Online Marketing
Depending on your business’s niche and target audience, Snapchat can be a potent marketing tool. Statistically speaking, the majority of Snapchat users are under the age of 25, making it the perfect platform for reaching millennials.
While it’s not impossible to engage older demographics on Snapchat, it’s often more fruitful to focus on different marketing avenues initially, bringing Snapchat into the fold at a later stage. As Snapchat continues to evolve, its user base may also age, opening up new opportunities for a broader demographic reach.
Crafting Creative Marketing Campaigns
For Brisbane eCommerce websites looking to capitalize on the Snapchat phenomenon, innovative marketing approaches are key. Here are some enticing ideas to leverage Snapchat for your next marketing campaign:
- Announcing Sales: The simplest way to utilize Snapchat is by keeping your customers informed about upcoming and ongoing sales.
- Customer Loyalty Rewards: Use time-sensitive photos and videos to create exclusive loyalty rewards that encourage active participation from your audience and customer base.
- Sneak Peeks of Future Releases: Generate anticipation by offering sneak peeks of upcoming product or service launches. Stir curiosity and excitement for the new features, prompting customers to try them out on release day.
- Behind the Scenes: With Snapchat’s auto-deleting features, you can offer a fleeting glimpse behind the scenes of your brand’s work and development, creating an air of exclusivity.
- Increase Followers with a Giveaway: Giveaways are a hit across various niches and audiences. Strategically employing giveaways on Snapchat can boost customer engagement and interaction.
Ready to kick-start your Shopify eCommerce marketing campaign on Snapchat? Alinga is a Brisbane-based agency specializing in Shopify eCommerce web design and development. Reach out to us today at our website to learn more!
