Below are five common mistakes that you need to address to get your eCommerce business started on the right foot.
- Settling for an Inefficient eCommerce Shopping Cart: Even the most professional-looking eCommerce websites will struggle to generate sales if their shopping cart technology is not smooth and efficient. Shopping carts should encourage customers to make purchases and feel confident in the system’s security.
When choosing a shopping cart, it pays to do your homework and try out as many shopping carts as you can, making sure you do this all the way through to the checkout stage, which is where the sale is actually made or abandoned. Shopify offers a streamlined and secure shopping cart that can help boost your sales and customer confidence.
- Using Standard Stock Descriptions for Your Products: When customers are browsing your products on your Shopify store, they want to read something unique that will give them an added reason to buy the product from your store and not from your competitor.
Avoid using the standard out-of-the-box manufacturer description that everyone else has. Differentiate your descriptions by adding useful information that can help customers make their decisions to buy easier.
- Not Having a Responsive eCommerce Website: With so many Australians using their smartphones to shop online and make purchases while “on the go,” it can be hard to imagine eCommerce websites that are still not optimised for viewing on mobile devices. And yet, there are still websites that are not responsive in design and are losing valuable sales opportunities because of it.
Having a responsive website entails much more than just making sure people can navigate your Brisbane eCommerce website on their smartphones. Shopify provides responsive themes that ensure a seamless shopping experience on any device.
- Not Offering Socially-Friendly Content: To not take advantage of the power of social media for your business can be a huge mistake. By allowing your content to be shared on social media sites like Facebook and Twitter, the potential for significant referral traffic is magnified.
Social media is here to stay, and not implementing a solid strategy in your business will potentially leave your business in the shadows of your competitors. A dedicated strategy begins by listening to your audience, offering relevant content, and establishing a presence on social media.
- Not Making Customer Service Easily Available to Customers: Customers enjoy a personalised online shopping experience. Getting in touch with customer service should not entail having to go through a lengthy process and wait time. After all, they are calling regarding a product you are trying to sell to them.
If you want to make sure customers buy your products on a repeated basis, make sure you have a qualified customer service team that can engage with your audience and enhance their shopping experience.
At Alinga Web Design, we have been helping our Brisbane clients for over 10 years with the highest quality web design and Shopify eCommerce websites for small to large businesses. Contact us now for additional information. Alinga is your eCommerce specialist, ready to help you succeed.
