When you think of web design, what comes to mind? Attractive, pretty, colourful—many people view a website as a form of online art. However, an effective web design goes beyond aesthetics. It encompasses site structure, functionality, usability, and more.
The key components of an effective web design include:
Usability of the Website:
Usability is about how easy it is for new visitors to navigate your website. A well-designed Shopify website, for example, can create clear sitemaps, making your site easily navigable for both search engine spiders and human visitors.
Website Structure:
The structure of a website is a crucial element of web design. It involves the platforms used to present content on your website. At Alinga, our Gold Coast web design team ensures your Shopify eCommerce website is structured optimally, including shopping categories, attributes, and product details, to enhance performance for both customers and search engines.
A common issue related to structure and SEO is the code used. Bulky code with errors or unnecessary elements can slow down your website, negatively impacting your SEO rankings. Search engines prefer faster-loading websites, so a well-structured site is vital for usability and performance.
Website Functionality:
Your website should be easy to interact with. While this isn’t typically an issue for content-only sites, it is crucial for interactive websites, such as those with a blog section where visitors can post comments. Ensuring these features work correctly is essential for a positive user experience.
Alinga – Your Shopify Experts
At Alinga, we are a trusted name in delivering bespoke web solutions, specializing in Shopify eCommerce. We provide end-to-end eCommerce solutions to meet your organisational needs, from consulting and design to development and marketing. We take the time to understand our clients’ business wants and needs, ensuring tailored solutions that drive success.
Check out the full range of services we offer and receive a free quote today!
