In the world of eCommerce, the small details can have a massive impact on your bottom line. This list has been put together to help online retailers get the most out of their websites and set their businesses apart from the competition by using Shopify.
The goal should always be to consistently create value that converts visitors into long-term customers. Stay ahead of the curve and set the next standard in effective online retail.
Here are some strategies to consider that can add value to your eCommerce site:
- Product Videos
A great way to reduce customer dissatisfaction is by accurately showcasing products and their features. High-quality product videos are an excellent method to both demonstrate products and keep visitors on product pages longer, which can also boost your search engine rankings.
An effective product video should inform visitors about the product’s features, what they can expect, and why it might be a great purchase—without being overly promotional.
- Recommended Products Customers May Like
Retailers can highlight other similar products by adding a “Customers who bought this also liked” slider on product pages or a pop-up when a product is added to the cart.
This strategy allows merchants to efficiently upsell complementary products, offering customers personalised recommendations based on items they’re already interested in.
- Offer Free Returns
Free returns have become a perk for many online stores and are a fantastic way to ease customer hesitation. However, while this value-creating strategy can be beneficial, it can also impact profits if not managed carefully.
While offering free returns is advantageous, it’s wise to minimise the need for returns by providing excellent service, accurate product descriptions, and high-quality images before the purchase.
- Free Shipping
If there’s one thing online shoppers love, it’s free shipping. Offering free shipping is a surefire way to boost conversion rates, but it can also cut into profit margins if not executed properly.
Retailers should only offer free shipping if they can do so profitably. If free shipping is available, it shouldn’t be hidden until checkout. Try including a “Free Shipping!” notice in the header and see how conversions change.
It’s recommended to conduct some A/B testing first to establish a conversion baseline with and without the free shipping banner.
- Optimise Site Speed
If your website takes more than three seconds to load, customers won’t hesitate to close the site and move on to a competitor.
Slow-loading pages are often overlooked but can prevent an eCommerce site from reaching its full potential. Page size, complexity, and failure to compress large, high-quality images are the main culprits of slow site speed.
- Offer Loyalty Programs
Retailers can build rapport and relationships with customers by launching a loyalty program. Shoppers love to save, and they love rewards. Creating a loyalty program that allows customers to accumulate points towards something they want creates an incentive to keep shopping with you instead of your competitors.
Having a loyal customer base will also help reduce marketing costs in the long run, as online retailers will ideally have a list of people already familiar with your brand and products.
Conclusion
Building your business and taking it to the next level is a time-consuming process. Shopify experts ensure that your website is designed efficiently, helping to convert visitors into long-term loyal customers. At Alinga, we specialise in developing top-tier eCommerce solutions tailored to your business needs. Let us help you create a thriving online store that stands out from the competition.
