Online shopping is a convenient option, but it can sometimes feel less personal than the experience of shopping at a brick-and-mortar store. Ultimately, everyone wants a hassle-free and seamless shopping experience online. According to eCommerce experts in Brisbane, personalisation helps marketers develop trust and loyalty with customers.
Importance Of E-Commerce
Businesses can reap substantial benefits by providing a personalised online shopping experience based on shopping history. Here are some advantages of personalisation:
- Increase Average Order Value: Useful product recommendations can boost the amount spent per transaction.
- Maximise Conversions: Tailored experiences lead to higher conversion rates.
- Enhance Customer Confidence: A personalised touch increases trust in both the brand and the products.
Best Time to Start Personalisation
Before diving into personalisation, ensure your Shopify store is running smoothly and that your marketing plan is in place. This groundwork makes implementation much easier. If you’re serious about personalisation, consider investing in software solutions that integrate seamlessly with Shopify. However, if you’re starting out or on a tight budget, it might be best to hold off until you’re ready.
Types Of Personalisation
- Website Personalisation: Customise the user experience with pop-up messages and tailored menus. You can recommend products that align with the user’s interests.
- Personalising Products: Highlight best-sellers and cross-sell similar items or deals to enhance conversions.
- Show Reviews and Testimonials: People love to see what others think before making a purchase. Displaying reviews and satisfaction percentages can help validate customer choices.
- Triggered Emails: Automatically send personalised emails recommending products, sharing promotions, or encouraging customers to complete their purchases. This classic tactic remains effective.
Here’s How Personalisation Looks
By segmenting your email list and sending targeted communications, you can enhance the personalised shopping experience. Instead of mass emailing your entire customer base, create tailored messages based on age, gender, location, and other defining factors.
Personalise Within Emails
Utilise email software that allows you to insert customers’ first names in the body of the message. Follow-up emails can recommend products similar to previous purchases, making your communications feel more personal.
Real-Time Engagement
Implement pop-ups on product pages to show real-time shopping activity. For instance, a notification that “two other people are looking at this product” can encourage customers to make a purchase by tapping into the “follow the herd” mentality.
Conclusion
Personalisation offers tangible benefits for eCommerce businesses, positively impacting your bottom line if executed well. While Shopify provides excellent tools to facilitate this, it’s crucial to prioritise personalisation when your business is ready. As eCommerce specialists, Alinga can help you harness the power of personalisation to elevate your online store and drive sales.
