Bambini Prams
Shopify

Bambini Prams, a top retailer of luxury baby prams, partnered with Alinga to upgrade their digital storefront and enhance their online performance.

Identifying Growth Opportunities

Bambini Prams aimed to modernise their functionality, improve mobile responsiveness, and boost their search engine rankings to strengthen their position in the competitive baby products market.

Alinga designed and built our website for us. Taking it to the next level as a smart and interactive ecommerce website. We especially enjoyed their easy clear way of working with conversations, clear processes plus the clarity they give us around what our customer would enjoy and how Alinga would deliver the experience.

We transformed Bambini Prams' online presence using advanced Shopify eCommerce solutions. Starting with focused Shopify consulting, we developed a custom Shopify 2.0 theme that enhanced user-friendly navigation and visual appeal. The site was optimised for all devices, particularly mobile users. SEO improvements included optimised meta tags, improved URL structures, and keyword-focused content. Using Figma, we designed interactive prototypes to maximise user engagement and SEO effectiveness.

As Shopify experts, they delivered the very best on our chosen platform and theme. And we were able to add in custom work to ensure the user experience felt unique and highly informative. We plan to continue our relationship with Alinga for updates, further custom work and their expert input.

Key improvements following the upgrade:

Enhanced Visibility : Improved search result placement increased organic traffic.
Higher Mobile Conversions : Enhanced mobile responsiveness led to higher conversion rates.
Increased User Engagement : Longer visits and lower bounce rates reflected improved user experience.
Elevated Brand Presence : A mobile-first design effectively strengthened Bambini Prams' brand.

Our comprehensive approach provided Bambini Prams with a robust, conversion-optimised platform, significantly enhancing their online presence and driving sales growth.