Field Good Farms

Create an engaging food marketplace online shopping experience for Brisbane Based start-up. Field Good Farms.

Field Good Farms is a Brisbane-based eCommerce marketplace that provides fresh, locally sourced produce to its customers. All produce on Field Good comes straight from the farmers and vendors that you see every week at your local markets. When you can't make it to your farmers market, Field Good brings the farmers market to you. Same Farmers. Same Freshness. Delivered straight to your door. They approached us with the objective of enhancing their online presence, increasing their customer engagement, and boosting their sales

What we did

Shopify 2.0 Theme Development
 We began by creating a custom Shopify 2.0 theme that reflected Field Good Farms' brand image and showcased their products effectively. The theme was designed with the latest UX/UI principles and enhanced SEO data structures to improve the website's online presence.

Custom Shipping and Marketplace Development
Field Good Farms required custom shipping and marketplace development that was tailored to their unique business requirements. Alinga developed a custom shipping module and marketplace that allowed Field Good Farms to streamline their operations, manage inventory, and control shipping costs.

Tailored Merchandising through Rebuy
Next, we implemented tailored merchandising strategies through the use of the Rebuy app, which resulted in a significant increase in customer engagement and sales. The Rebuy app offered customers personalized recommendations, upsells, and cross-sells, resulting in a higher average order value and improved customer retention.
"Alingas knowledge and expertise were invaluable in delivering a beautiful, functional eCommerce store that meets our business needs."
Klaviyo Email Marketing
To drive sales and customer engagement, we implemented Klaviyo email marketing to keep Field Good Farms' customers engaged and informed. The email marketing campaigns resulted in higher open and click-through rates, increasing customer retention and brand loyalty.

Ongoing Support & Success Retainer
Alinga provided Field Good Farms with ongoing support and a success retainer to ensure the website and all its features were functioning seamlessly, provide performance optimisations to maintain the website's high functionality for growth provide ongoing SEO campaigns. This has resulted in higher organic search engine rankings, resulting in increased traffic and revenue.
custom mobile theme

The Results

Field Good Farms' collaboration with Alinga resulted in significant growth for the business. The custom Shopify theme, tailored merchandising strategies, and email marketing campaigns helped boost sales and customer engagement by 70%. The custom shipping module and marketplace development helped streamline operations, leading to a reduction in shipping costs. Finally, the ongoing support, success retainer, and SEO campaigns helped maintain the website's high functionality and resulted in improved search engine rankings and increased organic traffic.

Project Info

CLIENT
Field Good Farms
ROLE
Gold Coast Shopify Agency
Shopify - Shopify plus and support growth retainer
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Shopify eCommerce services

Shopify eCommerce
88%
Custom theme development
95%
Klaviyo email marketing
76%
Support & Success
100%

Services

Shopify and eCommerce support
Shopify consulting, design and development
Custom theme design
Mobile responsive layout
Shopify Support
Klaviyo email marketing

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